With its nuances, the first phase of the sale of a franchise does not differ excessively from the sale of an item or retail service. We compete in a market in which business concepts are offered by categories and investment ranges, in which franchise centers must comply with basic marketing guidelines to position themselves correctly and reach the right public.
Once this first impact has been achieved, it will be the responsibility of the franchise director, or person delegated for that purpose, to present as clearly as possible his business concept and what is his optimum franchise profile. This work, far from being commercial, should be illustrative and didactic, so that the candidate receives all the necessary information to make a decision.
Franchise marketing channels are as many or as few as the franchisor conceives. As an example, highlight some as sectorial, franchise portals, presentations, conventional advertising media, direct marketing, among others.
The marketing of a franchise chain is a complex task that usually, especially in the first steps of the chain, is supervised or directed by a professional in the sector, which guides the entrepreneur in his first steps as a franchisor.
