Basic notions | The franchisor

The history of the franchisor is the story of a success. The beginning of any franchise must be in a business model of proven profitability, whose success factors are likely to be proceduralized, structured and transmitted in such a way that the business can be replicated faithfully by a third party obtaining similar results.

The franchisor will therefore have to provide the franchisee with the knowledge and services necessary to take his establishment to the levels achieved by the original concept. This contribution from the plant will vary depending on the type of business or the philosophy of the franchisor, being among the most common services:

  • Advice on finding the area and choosing the location
  • Project of civil works and execution
  • Pull providers
  • Financing agreements
  • Initial and post-opening training
  • Opening plan
  • Commercial advice
  • Advice in the organization
  • Computer advice
  • Marketing / advertising services
  • Update of know-how
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